For consultants & coaches

Nobody warned you that going solo would be this hard. We’ve got you.

We help subject matter experts and thought leaders sell with confidence, deliver like world class professionals, and enjoy predictable recurring revenue in their boutique consultancies.

Trusted by

In good company with founders, experts, and thought leaders.

  • Katherine GoldsteinJournalist, Author, Speaker, Advisor
  • Jess RamosFounder, Big Data Energy Analytics
  • Amy NelsonFounder, Lawyer
  • Eduardo BriceñoAuthor, Speaker, Culture Consultant
  • Jon GigantiFounder, Performance Coach
  • Stacy BishopPartnership Broker, Keynote Speaker
  • Richard MooreFounder, Sales Trainer, Author
  • Hannah SotoFounder, Writer, Coach
  • Therese MiclotAuthor, Speaker, Executive Coach
  • Amanda GoetzAuthor, CMO, Founder
  • Jennifer SnowFounder, Health Policy Expert
  • Laura KingExecutive Recruiter, Speaker, Coach, Author
  • Kristina FlynnPersonal Brand Strategist
  • Jenny WoodAuthor, Keynote Speaker, Former Google Exec
  • Shawn BlancFounder, Business Coach

Sound familiar?

If you’re like our amazing clients when they first found us, these might sound strangely familiar.

Any of these hitting a little too close to home?

  • You left corporate, went out on your own, and did as many projects as you could for your people in your network, but are now out of leads, and have no clear path to getting more.
  • You’re desperate for your next gig so you’ve become a “yes man/woman”, and take on every request that comes across your desk, leaving all your negotiating power at the door.
  • One month you made $14,000, and the next, $3,000. Your revenue (and emotional state) are on a roller coaster ride you can’t seem to get off.
  • You’re reinventing the wheel for each client because you’re afraid to specialize, and you don’t have the financial breathing room to say no, even when you know you should. You know you’ll “figure it out” like you always have, but c’mon, aren’t you too old to keep doing this shit?
  • You were getting referrals for a while, which was cool. It even gave you a temporary sense of security, but you didn’t manage your pipeline proactively, so when the referrals dried up, so did your money.
  • You’re charging by the hour based on what you were making in corporate, instead of charging what you’re actually worth based on your hard-earned multi-decade expertise and strong track record.
  • The operational minutiae (which no one warned you about) required to run your own company is preventing you from doing what you actually love - working with amazing clients - and is quietly sucking the life force out of you.
  • You’re intimidated by and/or are so skeptical of AI that you’re falling further and further behind by the week, while less skilled (and far less experienced) AI-native competitors are stealing your market share month over month.
  • You’ve decided you’re “not a numbers person” and ignore the most important indicators of business health in favor of hope, which unfortunately is not a winning business strategy.
  • You may even be surrounded by detractors in your inner circle who are not-so-quietly eroding your confidence as an entrepreneur, because they’re projecting their own fears onto you with a side of jealousy to boot. Not cool.
  • Or maybe you’ve got negative talk tracks so deeply ingrained in your psyche that you’ve mindf*cked yourself to the point of avoiding doing the *right* work in your business – the work that will actually get you the rewards you want: money, the lifestyle you thought you were signing up for, impact, and legacy.
  • You feel like you’ve done everything you’re “supposed to do”. You’ve listened to all the gurus, asked your friends for their advice, taken the course, joined the community, hired the expensive coach, tried AI, and still don’t have much to show for it.
  • You’re running out of time, patience, and confidence. And worst of all, you feel like you’re letting your family down.

To put it mildly, this isn’t what you signed up for.

But you’re not alone.

Email Amanda

A letter from Amanda

I’ve been right where you are now.

Hey — I’m Amanda Northcutt, Founder & CEO of LevelUp. I’ve been right where you are now. After having consulted for hundreds of companies over the last 20 years, I’ve felt all these things, lived through all these scenarios myself, and it sucks.

And I’m so sorry this is happening to you, and that you haven’t been able to find your way out yet. I know it’s not for lack of effort or intelligence.

Please know that you’re not alone. The list above is what hundreds of B2B consultants and coaches tell me every year. What you’re experiencing is unfortunately common, but it shouldn’t be normal.

You just haven’t had the chance to snag 25 years of full stack business operations know-how while you were acquiring your own domain expertise. And that’s okay. In fact, it’s why I started LevelUp.

I believe that business is simple, but it’s not easy.

If what I’ve written here deeply resonates with you and your lived experience, I believe that you have what it takes, and that I can hold space for you until you can believe that for yourself. I’ve got your back.

AmandaAmanda Northcutt, Founder & CEO, LevelUp

The team

The operators in your corner.

  • Amanda Northcutt, Founder and CEO of LevelUp

    Amanda Northcutt

    Founder & CEO


    A strategic operator and architect of recurring revenue businesses for high-performing experts who have hit a ceiling. Six-time executive across CEO, COO, CRO and CSO roles, and advisor to more than 150 recurring revenue organizations globally.

  • Matthew Gartland, Co-founder and COO of LevelUp

    Matthew Gartland

    Co-founder & COO


    A strategic operator and fractional business partner to founders whose businesses have outgrown instinct. He has founded, scaled and exited four ventures, and has partnered with industry titans such as Pat Flynn, Justin Welsh and Jason Feifer.

Here’s how

You bring your expertise and network. We’ll bring the rest.

You bring your expertise and network, and we’ll bring the rest: the 40 end-to-end pieces of the business operations puzzle that nest under familiar headings like marketing, lead generation, thought leadership, sales, client service delivery, accounting & finance, technology & AI, and more.

The MRR Method™ is our secret sauce that marries perfectly with your expertise to create an absolute banger of a boutique consultancy - one that affords you the ability to build generational wealth, design your ideal lifestyle, have maximum impact, and craft the legacy you want to be remembered for.

LevelUp’s proprietary technology suite, methodology, operating system, expert advisory services, extensive professional network, and high-impact in-person events are the yin to your yang.

You have all the right ingredients, we just help you combine them in a way that’s fully aligned with you, your values, and your expertise to create a business you love that actually loves you back.

The 40-piece business operations puzzle

  1. Marketing
  2. Lead generation
  3. Thought leadership
  4. Sales
  5. Client service delivery
  6. Accounting & finance
  7. Technology & AI
  8. And more

The yin to your yang.

The five Clarity Anchors™

We help you nail the five Clarity Anchors™:

We fully enable you — through advisory services, training & practice, playbooks and SOPs, peer networks, and proprietary technology enabled by our methodology.

  1. Up-market positioning
  2. Ideal client persona
  3. Methodology & frameworks
  4. Offers & pricing
  5. Attract best-fit leads & sell with confidence

So you run a business that clocks a 40% net profit margin, work with clients you actually love, and do the most fun, fulfilling work of your career.

Why us

You bring the expertise. We bring 25 years of running the rest.

Amanda Northcutt

Amanda Northcutt

Founder & CEO, LevelUp

Email Amanda
  • 25+

    years of full stack business operations

    The know-how you never got the chance to acquire while you were busy becoming an expert.

  • 150+

    recurring revenue organizations advised

    Globally, across SaaS, media, and expert-led consultancies.

  • 40

    pieces of the operations puzzle

    Marketing, lead gen, thought leadership, sales, delivery, finance, technology & AI, and more.

  • 40%

    net profit margin, by design

    The target we build toward, with clients you actually love.

The cycle our clients enjoy

Attract, sell, deliver — and do it all again.

Each turn of the wheel compounds the last: better positioning, warmer referrals, and more freedom, round after round.

  1. Attract the right leads
  2. Sell with clarity and confidence
  3. Deliver like a world class professional
  4. Make serious money
  5. Get warm referrals
  6. Enjoy life
It felt like having experienced operators fully immersed in my business for two straight days. I left with a practical plan, a tremendous amount of clarity, and a deep sense of peace about what comes next.
Katherine GoldsteinKatherine GoldsteinJournalist, Author, Speaker, Advisor
Amanda NorthcuttFounder & CEO, LevelUp

I know you think you’re not ready, or you have to achieve some self-imposed artificial marker of validation before reaching out to us for help. But just this once, why don’t you let the experts make a recommendation on whether you’re a good fit for our kind of help or not?

How we work

We don’t sell — we matchmake.

  • No games.
  • No bullshit.
  • No ridiculous promises.
  • No yucky tactics that leave you feeling like you need to take a shower.

We have happy, fulfilled, successful clients here, and that doesn’t happen by picking the wrong ones. If we can help you, we’ll tell you so.

If we’re not a fit, we’ll send you to someone who can. Our entire business depends on it – we’re not messing around here, and we know you’re not either.

Ways to work with us

Learn more about the ways to work with us.

  • Bootcamps

    Cohort-based bootcamps to install the MRR Method™ in your business, step by step.

    Email Amanda
  • In-person Intensives

    Small-group, in-person intensives: four days with Amanda and five other founders to redesign the next chapter of your business.

    Explore Camp LevelUp
  • VIP Experiences

    One-on-one VIP days with Amanda. Cut through the noise and leave with a clear, actionable plan you can implement immediately.

    Explore VIP Days
  • Sales Incubator

    Launching October 2026 – join the waitlist and stay in the know.

    Join the waitlist

Testimonials

In their own words.

A few of the founders we’ve had the privilege to work with.

  • The VIP day was a great investment of time. We walked away with so many tactical things we can apply now, plus a motivating high-level overview of what my business could look like long term. The biggest unexpected standouts were the invisible selling and networking, taking care of myself, and protecting thinking time. Genuinely, I’m so glad we did it. Thank you to Amanda and Matt for all the awesomeness.

    Jess RamosFounder, Big Data Energy Analytics
  • It felt like having experienced operators fully immersed in my business for two straight days. I left with a practical plan, a tremendous amount of clarity, and a deep sense of peace about what comes next.

    Katherine GoldsteinJournalist, Author, Speaker, Advisor
  • Like many founders and experts, I’m usually the one focused on everyone else — my clients, my team, my business. Spending an entire day with Amanda, where her full attention was dedicated to me and my business, was profoundly valuable. What amazed me most was how quickly she cut through the noise. Amanda listens deeply, identifies patterns almost instantly, and translates those insights into practical, immediately usable solutions. In a single day, we accomplished more than we could have in multiple virtual sessions spread over months. […] Time in person with Amanda isn’t just consulting — it’s an accelerant.

    Therese MiclotAuthor, Speaker, Executive Coach, Advisor
  • Amanda was a trusted and reliable partner who could dive into any area of our business and quickly solve problems, while delivering excellent work. She cares deeply and genuinely about other people and helps bring out the best in them. She will make your mission her mission, and she has all the chops needed to bring it to fruition. This is the person you want running your business... not your competitor’s.

    Troy ConquerPresident & Co-Founder, Go Nimbly
  • Working with Amanda was an amazing experience. In a very short time she was able to redirect my focus towards putting systems in place to build profit centers in areas I enjoyed working on, and helped me develop a plan to reach my financial and lifestyle goals.

    Andrew KilzerGM, TexAgs Production Group
  • Amanda has been one of my key strategic thought partners. She is a gifted listener and would quickly develop a keen understanding of my situation and problems. Her insight and advice was always spot on and incredibly helpful. If you’re facing a pivot, a key organizational change, or simply looking to accelerate your organization, Amanda would be a valuable consultant and partner.

    Jason JumonvilleCFO, New Story
  • I feel like I am operating at a higher level now from the standpoint of thinking like a CEO. You guys have me believing in my heritage and my name a lot more.

    Jon GigantiLeadership Coach & CEO